Thursday, October 1, 2020

Government Site Gets Facelift to Engage Hispanic Community

Last week the government unveiled the improved version of GobiernoUSA.gov, the official portal of the U.S. Government in Spanish. 

The new site design is based on research conducted in the areas of user testing, usability best practices, and the feedback collected from a public dialogue called “Your Voice Matters.”

Among the new features is the “Útil y rápido” (Useful and quick) tool.  In this section, some of the most useful Spanish language tools are brought together in one easy to navigate page.   It enables users to check their social security balance, calculate credit card debt, and evaluate their health at the click of a mouse.

Spanish-speaking users are no exception to the explosion in use of social media channels and now they can easily engage with GobiernoUSA.gov through Facebook, Twitter, YouTube, and RSS.

A mobile app may be possible now as well with the recent Pew report that revealed Hispanics are significantly more likely to access the Internet from mobile phones and news of a good response to the mobile app store at USA.gov (sister site to GobiernoUSA).

GobiernoUSA.gov will continue to gather data from the Hispanic community through challenges, dialogs, and contests as an ongoing effort towards providing better services to the Hispanic online community in the future.

Hispanic Trending

Comments

  1. Great. I can’t wait to check it out.