Thursday, December 12, 2019

DSG Latinovations


Latinovations is a division of the Dewey Square Group (DSG), which was founded in 1993 and has since become one of the nation’s leading public affairs firms.  DSG has been at the heart of many of the nation’s high-profile public policy debates and created Latinovations in recognition of the growing importance of the Hispanic market and the impact of the Latino community on public policy debates.

Based in Washington, D.C., Latinovations has national, state and local relations specializing in strategic public affairs, coalition building, government relations, strategic marketing campaigns, media relations and grassroots communications services for the community and from the community. For more information please visit the Dewey Square Group.

Meet the Latinovations Team

mariaMaria Cardona

As a seasoned public policy advocate and political strategist, Maria Cardona has more than two decades of experience in the government, politics, public relations and community affairs arenas. Recognized among the most influential Latinos in the country, Maria is a Principal at the Dewey Square Group, leading the Multicultural and Public Affairs practices. Maria joined DSG in 2005 and founded DSG’s Latino Strategies practice, “Latinovations,” leveraging her reach in the Latino community by advocating on Latino issues, guiding clients on “best practic

es” for coalition building and support for their positions, products, and brands within the Hispanic community, and spearheading multicultural campaigns. Maria is also known for her work as a political commentator, and is currently a CNN and CNN en Español political contributor, and who appeared frequently on MSNBC, FOX, Univision and Telemundo prior to signing on exclusively with CNN. She is regarded as one of the nation’s top 100 most influential Latinos.


While at DSG, Maria served as a Senior Advisor and spokesperson to the Hillary Clinton for President Campaign during the 2008 Democratic primary election, serving on the campaign’s Hispanic outreach team. During the 2008 general election, she was a key surrogate for the Obama for America election campaign, a role she revisited during the most recent 2012 presidential election.

Before joining DSG, Maria led the New Democrat Network’s (NDN) outreach initiative with Hispanics nationwide as a senior vice president. Her government and political background includes service as director of communications for the Immigration and Naturalization Service (INS) and five years at the Department of Commerce, first as Deputy Press Secretary and later as Press Secretary. During her time at the Commerce Department, she acted as lead communications strategist for the passage of NAFTA in 1993. She also served as communications director for the Democratic National Committee from 2001 to 2003.

Maria serves on the Boards of Directors of numerous organizations dedicated to Latino issues and youth including Hoops Sagrado, New America Media, Citizenship Counts, PODER PAC, Friends of the National Museum of the American Latino, and the National Hispana Leadership Institute.

She is a native of Colombia and lives in Washington, D.C. with her husband and two children.

 almaAlma Molina

Alma has demonstrated expertise in thought leadership development, media relations, intergovernmental affairs, digital communications, and coalition building. Her current client portfolio includes multicultural messaging, bilingual media relations, and political digital strategy.

Alma brings with her a robust background in personal and corporate brand management, diversity marketing, local and national campaign messaging and strategy with over 10 years of international, federal, and local policy and communications experience.  She is former president of the Congressional Hispanic Staff Association.

A native Washingtonian, Alma is a graduate of Columbia University.

dakarDakar Lanzino

As a senior associate with the firm, Lanzino works directly with Fortune 500 clients on project management in the Telecommunications and TV/entertainment industries at the intersection of public affairs and public policy in the Latino community. Lanzino also serves as point person for the Latinovations practice area DSG.

Lanzino is a native of Caracas, Venezuela immigrating to the United States and settling in Orlando, Florida. Lanzino received a B.S. in political science from the University of Central Florida. He currently resides in Washington, DC.