Wednesday, January 16, 2019

DSG Latinovations


Latinovations is a division of the Dewey Square Group (DSG), which was founded in 1993 and has since become one of the nation’s leading public affairs firms.  DSG has been at the heart of many of the nation’s high-profile public policy debates and created Latinovations in recognition of the growing importance of the Hispanic market and the impact of the Latino community on public policy debates.

Based in Washington, D.C., Latinovations has national, state and local relations specializing in strategic public affairs, coalition building, government relations, strategic marketing campaigns, media relations and grassroots communications services for the community and from the community. For more information please visit the Dewey Square Group.

Meet the Latinovations Team


Maria Cardona

A seasoned public policy advocate and political strategist, Maria Cardona has more than two decades of experience in the government, politics, public relations and community affairs arenas. Recognized among the most influential Latinos in the country, Maria is a Principal at the Dewey Square Group, leading the Multicultural and Public Affairs practices. Maria joined DSG in 2005 and founded DSG’s Latino Strategies practice, “Latinovations,” leveraging her reach in the Latino community by advocating on Latino issues, guiding clients on “best practices” for coalition building and support for their positions, products, and brands within the Hispanic community, and spearheading multicultural campaigns. Maria is also known for her work as a political commentator, and is currently a CNN and CNN en Español political contributor, and who appeared frequently on MSNBC, FOX, Univision and Telemundo prior to signing on exclusively with CNN. She is regarded as one of the nation’s top 100 most influential Latinos.

While at DSG, Maria served as a Senior Advisor and spokesperson to the Hillary Clinton for President Campaign during the 2008 Democratic primary election, serving on the campaign’s Hispanic outreach team. During the 2008 general election, she was a key surrogate for the Obama for America election campaign, a role she revisited during the most recent 2012 presidential election.

Before joining DSG, Maria led the New Democrat Network’s (NDN) outreach initiative with Hispanics nationwide as a senior vice president. Her government and political background includes service as director of communications for the Immigration and Naturalization Service (INS) and five years at the Department of Commerce, first as Deputy Press Secretary and later as Press Secretary. During her time at the Commerce Department, she acted as lead communications strategist for the passage of NAFTA in 1993. She also served as communications director for the Democratic National Committee from 2001 to 2003.

Maria serves on the Boards of Directors of numerous organizations dedicated to Latino issues and youth including Hoops Sagrado, New America Media, Citizenship Counts, PODER PAC, Friends of the National Museum of the American Latino, and the National Hispana Leadership Institute.

She is a native of Colombia and lives in Washington, D.C. with her husband and two children.

 almaAlma Molina

Molina is Senior Associate at Latinovations, former president of the Congressional Hispanic Staff Association and a political digital media strategist specializing in multicultural messaging. A graduate of Columbia University with over ten years of international, federal, and local policy and communications experience, Molina brings with her a robust background in personal and corporate brand management, diversity marketing, leadership and profile development and  local and national campaign messaging and strategy.

dakarDakar Lanzino

Lanzino is an associate for the Latinovations practice of Dewey Square Group. He joins the Latinovations team from the United States Hispanic Chamber of Commerce where he was a Business Policy Fellow for Government Relations. Lanzino is the editor of, La Plaza, and also manages the Latinovations social media platforms.


deniseDenise Lopez

Lopez has served DSG for over 4 years in both the Grassroots and Latinovations practice areas.  She advises a wide range of corporate and issue based clients, and has served on some of the firm’s largest multi-state grassroots client campaigns. A seasoned campaigner and communications expert with over eight years’ experience serving public affairs and advocacy campaigns.  She is a graduate of the University of California, Riverside.

nydiaNydia Gutierrez

Gutiérrez is an Associate at the Dewey Square Group in the public affairs practice area where she advises corporate and issue based clients with a focus on telecommunications. Working directly with DSG’s Latinovations team, she collaborates with national and regional Latino organizations, coalitions and campaigns.