Tuesday, August 21, 2018

Young Bicultural Latinas Gaining Consumer Power

According to new data, there are 28 million Hispanic females living in the U.S. who are gaining consumer power and influence. Latinas are now in the driver’s seat of U.S. growth. “Marketers are looking at a new Latina,” explains Stacie M. de Armas, vice-president of Strategic Initiatives & Consumer Engagement at Nielsen. “While she is […]