Monday, April 6, 2020

Today, Census day, Univision releases Spanish-language ‘anthem’ to get Latinos to participate

Uforia, Univision’s Latin music multimedia channel, launched a Spanish-language census “anthem” today to persuade U.S. Latinos to participate in the decennial count. The song’s theme centers on the importance of participating in the census, despite the fear of many Latinos to engage with government. “Who said fear?” begin the song’s lyrics, recapturing a common Mexican […]

Univision rolls out new ads urging Latinos to participate in the census

The census officially starts April 1, but the Census Bureau will send out invitations to complete the survey online starting Thursday. Univision this week unveiled a bilingual effort that includes free kits composed of videos and printed materials with “Sesame Street” characters to underscore the importance of counting children in the census. It’s part of a multiplatform campaign […]