Thursday, November 14, 2019

Latino Food Purchases Most Influenced By Family, Emotional Values

By Hope Gillette, Saludify While acculturation may have a significant impact on the diet of the millions of Hispanics in the country, data from The Multi-Cultural Latino Consumer study indicates the family experience is still what drives most of the Latino food purchases and choices. According to the data, though the Latino population in the U.S. is diverse, […]

Latinos Are Essential to Tomorrow’s Prosperity

Written By: Jose Aristimuno In the last couple of years we’ve seen the Latino market of buyers and sellers grow at an incredible rate. By 2050, Latinos will account for 30 percent of the nation’s population. And the fact is that if companies want to succeed in the economy of the future, Latinos simply cannot […]

Guest Bloggers: Dr. Jake Beniflah and Isabel Valdés “The U.S. Hispanic Market: An ‘Invisible’ Emerging Economy”

“If the [U.S.] Hispanic market were a nation, it would soon be the 11th largest economy in the world,” global CEO Sol Trujillo told the Wall Street Summit of 2010. That would place it on the list right near Russia, Canada and Australia. At that size, and with tremendous growth potential—the Hispanic market grew 43% […]