Sunday, July 21, 2024

The Democratic National Committee Unveils 20 Million Dollar Plan to Target Latinos

20 million dollar plan will be focused on key swing states such as New Mexico and will also include John McCain’s home state of Arizona…

Barack Obama and the Democratic National Committee are expected to unveil a $20 million investment in Hispanic voter mobilization Tuesday that targets most major battleground states.

DNC Chairman Howard Dean said the sum is unprecedented for a presidential campaign and represents a show of Democratic confidence that Latino voters could prove pivotal in states including New Mexico and Michigan.

Although Republican rival John McCain represents Arizona, a state with a strong Hispanic presence, Dean cited a poll last week by the Pew Hispanic Center showing Obama’s approval rating with registered Latino voters at 66 percent nationwide, compared with 23 percent for McCain.

“We need to cement that,” Dean said of the Pew lead. “There’s enormous potential in the Latino population.”

Targets will include Florida; Western states such as Colorado, Nevada and New Mexico; and Ohio, Pennsylvania and Michigan, industrial battlegrounds with sizable Hispanic populations. The money will be spent on niche advertising and other outreach, along with mobilization efforts aimed at identifying, registering and turning out new Democratic voters.

Over the weekend, the campaign held a training session in Las Vegas to teach local organizers how to canvass Hispanic communities. A similar forum will be held soon in Florida, Dean said, and sessions in other states are in the planning stages.

The investment is intended to benefit other Democratic candidates as well, including high-profile House and Senate races in Colorado, New Mexico and Florida.

Washington Post