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Today the Obama campaign announced the unveiling of new Spanish language TV and radio ads, in a press conference call with Miami Mayor Manny Díaz, Pomona Mayor Norma Torres, and Albuquerque Mayor Martin Chávez. The aim of these ads is to appeal to Latinos on the issue has taken over the Presidential campaign, the economy.
Barack Obama, reaching out to crucial Latino voters, began airing new Spanish-language radio and TV ads today that assert that Republican John McCain is out of touch, capitalizing on his comment last week that the fundamentals of the economy remain strong.
The ads will be broadcast in Colorado, Florida, Nevada, and New Mexico — four swing states with sizable numbers of Hispanic voters and with 46 electoral votes combined.
In the TV spot, the announcer says, “For the thousands of mothers and fathers who have lost their jobs, for all the families at risk of losing their homes, for every child out of the 45 million people who have no healthcare, how is it possible that John McCain can say?”
Then McCain is shown saying, “The fundamentals of our economy are strong.”
“The fundamentals of our economy are strong?” the announcer picks up. “Maybe John McCain and the Republicans don’t want to bother themselves with the prosperity of our families, but for us, there’s no greater obligation.”
“For the last eight years, John McCain and his Bush-Republican allies in Congress have promoted the deregulation policies that let corporations run amuck at the expense of working Latino families and all Americans,” said Federico Peña, the former Clinton cabinet official and Obama’s national campaign co-chairman. “This lack of accountability has led to the worst financial crisis since the Great Depression. Latino families are disproportionately affected by the home foreclosure crisis, the rise in unemployment rates, and the skyrocketing gas prices. Barack Obama will put our families ahead of Wall Street, and improve the quality of life of working Latinos who are suffering under this Bush-McCain economic recession.”
Rosario Marin, the former US treasurer, responded on McCain’s behalf. “Barack Obama has once again lied and distorted John McCain’s record on the economy. Instead of playing politics, Barack Obama should answer to the Latino community about why he voted to raise taxes on people making as little as $42,000 a year — a vote that would have meant higher taxes on millions of Hispanics. The only thing Barack Obama can offer to Hispanics is total lack of leadership on this issue,” she said in a statement issued by the McCain camp.
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