Sunday, June 16, 2024

Drive for Pledges Day – Never Text and Drive

Twitter Party Photo

Today, AT&T launched the social media driven It Can Wait® Drive 4 Pledges Day, to encourage everyone to spread the message that no text is worth a life and pledge to never text and drive again.

The It Can Wait program, originally introduced in 2009, aims to educate millions of wireless users, employees and the general public — particularly teens —about the dangers of texting while driving. The four big wireless service companies in the U.S. joined forces this year to support the campaign and today, they are asking every driver to sign the pledge at and recruit others to do the same by sharing their stories on twitter along with the hashtag #ItCanWait.

“It’s really about starting that conversation,” said Bill Soards, president of AT&T Colorado. Whether it is adults talking to friends and colleagues about the importance of not texting while driving, or maybe even more critically as teens are a big focus of this campaign, spreading the word really makes a difference.

ConnectSafely and AT&T conducted a survey in which they found 78% of teens said they’re likely not to text and drive if friends tell them it’s wrong or stupid. Furthermore, 90% say they would stop texting while driving if a friend in the car asked them to and 93% said they would stop if a parent in the car asked.

Already, Soards stated that over 2.5 million have visited today and have taken the pledge online. “It is really starting to get some more attraction,” he added.