A new public service announcement (PSA) against Arizona’s controversial immigration law will feature actresses Rosario Dawson, Jessica Alba, and Eva Longoria Parker.
The PSA is the result of a collaboration between Dawson’s Voto Latino organization and cable TV network Mun2. It was recorded for the United We Win campaign. Dawson, who recruited Alba and Longoria Parker among other Latino celebrities, hopes it will encourage young people to get involved and fight for civil rights.
“I haven’t made it a secret that I’m strongly opposed to the Arizona law and I’ve been pretty vocal about it. It’s unfortunate that this immigration issue has been on the national agenda for the past three administrations,” says Longoria Parker in the ad.
The Arizona law requires law enforcement officials to question a person’s legal status under “reasonable suspicion” in the course of investigating another crime. Longoria Parker fears the law will promote racial profiling.
“I think the biggest misconception is that everybody who is dark or of color is from somewhere else. I’m ninth-generation American. I’m more American than a lot of my Anglo friends. If my father got pulled over because of the color of his skin, I could guarantee you I would be outraged,” the actress said.
With the general election coming up in November, Dawson hopes the PSA, which is set to air in the U.S. in September, will send people to polls.
“We’re all buzzing about these things, but unless we’re actually marching to the polls, nothing is going to actually change,” says Dawson.