Monday, October 21, 2019

Verizon, Sprint and T-Mobile Join Forces with AT&T in Their “It Can Wait” Campaign

 

 

 

 

 

The four largest cellphone companies, AT&T, Verizon Wireless, Sprint and T-Mobile will launch their first joint advertising campaign against texting and driving.

The cellphone giants, along with roughly 200 other organizations united behind AT&T’s “It Can Wait” slogan, are set to heavily push the campaign this summer.

The campaign represents companies warning against the dangers posed by their own products and reaching out to the consumers of them.

The “It Can Wait” initiative is not only important to consumers at large but to the Latino community in particular. As previously mentioned, Latinos are currently the leading demographic in mobile phone use.

“Every CEO in the industry that you talk to recognizes that this is an issue that needs to be dealt with,” said AT&T CEO Randall Stephenson. “I think we all understand that pooling our resources with one consistent message is a lot more powerful than all four of us having different messages and going different directions.”

The new campaign will include displays on Goodyear blimps as well as in-store displays, community events, social media outreach and a national tour of a driving simulator.

“We have people using our technology, and when they use our technology it has some rather traumatic impacts on society,” Stephenson said in the interview. “I think it’s a logical place for us to engage.”

Fox News Latino
La Plaza

Comments

  1. Way cool! Some very valid points! I appreciate you writing this write-up and the rest of the website is also really good.