Friday, December 13, 2019

Why Marketing to Hispanics is Not Just About Speaking Spanish

Yahoo recently conducted a study with Ipsos on Hispanic millennials, and over half of the respondents said it’s about time that advertisers recognized that Hispanics shop too. Hispanic buying power has been growing exponentially, and it has become increasingly important for marketers to craft a marketing strategy that thoughtfully appeals to their specific interests. According […]

AT&T Receives High Rating for Inclusion of Hispanics

The leading Hispanic advocacy group HACR has recognized AT&T’s inclusion of Hispanics in the workforce, supply chain, community and governance. AT&T has received the highest rating for all telecommunication firms on the 2011 Hispanic Association on Corporate Responsibility’s Corporate Inclusion Index (HACR CII).  AT&T was one of only two companies to achieve a 95 rating, […]