Thursday, September 29, 2022

Florida Candidate Appeals to Latinx Audiences With Her Inclusion of Spanish Ads

Florida’s Agricultural Commissioner and Democratic gubernatorial candidate Nikki Fried recently released Radio ads aimed at Latino voters ahead of the upcoming primaries.

In the ads, Fried included a variety of supporters from different countries and races, including Colombian, Venezuelan, Dominican, Cuban, Mexican, Puerto Rican, and Afro Latino, and they explain why they are voting for Fried. In one ad, Venezuelan Luis Atencio says, “I come from a country without democracy, and as a new citizen, I support Nikki Fried because she will protect democracy in Florida.”

The founder of We are Más, Evelyn Pérez-Verdía, says, “These ads show that we’re going wherever we need to deliver the message that Florida needs a governor that sees all communities and that they all have a place at the table.”

The ads even reach out to communities ignored by campaigns, which Fried has met with and asked for their support.

Verdia states that “the Mexican community is one of the largest Latino groups in Florida yet are often excluded from ads.” She also reveals that even though Colombians are the second largest Latino group in Miami, they are hardly ever mentioned in ads.

According to the latest poll, with Florida’s primary election day one week away, Fried has a four-point advantage over her Democratic primary opponent, U.S. Rep. Charlie Crist.

With her Spanish-language radio ads that include a variety of Latino audiences and the inclusion of her print ads that express the saying in Spanish, “Let’s vote for something new,” Fried has the advantage. Fried’s campaign indicates how in the competitive Sunshine State, the stakes are high when battling for Latinx voters.

NBC News