Despite the fact that McCain shares the social views of Evangelical Latinos, his party’s depiction of immigrants may to blame for his inability to win their support… McCain’s Latino problem looks to be most pronounced among Protestant Latinos, who had seemed to be the GOP’s doorway into the Hispanic population. From 2000 to 2004, Protestant […]

Further analysis of Pew Hispanic Center poll results reveal that while Obama’s race is seen as an asset among Latinos, McCain’s party affiliation is hurting his chances of winning the Latino vote… The fact that Obama is black appears to be an asset with this constituency. While a majority 53 percent said it wouldn’t make […]

Results of the poll conducted by the Pew Hispanic Center reveal that Barack Obama holds the lead not only among Latino democrats but is also making inroads among Republican Latinos…. There’s no way to predict the real impact of Latinos in the 2008 race, but the campaigns are actively courting the voting bloc. In Thursday’s […]

Officials are urged to enact educational programs and services aimed specifically at Latinos in order to prevent new cases… “Officials need to stop downplaying or ignoring what’s happening among Latinos,” said Oscar De La O, president of Bienestar, a Latino service organization. “We are at the center of the storm.” Even with the United States […]

Barack Obama unveiled a new Spanish-language radio ad today that will air in battleground states with significant Hispanic populations. The spot highlights Obama’s biography and tries to link it to immigrant values. “Some people have power and connections,” the announcer says. “But most of us have to make our own way through life. This is […]

Political consultants argue that McCain and Obama must not rely exclusively on Hispanic media to reach Latinos… Both Barack Obama and John McCain are heavily courting Hispanic voters, a key demographic in swing states like Florida, New Mexico, Nevada and Colorado. That means a heavy dose of Spanish-language television and radio advertising. But some political […]

Obama’s stance on Nafta and the Colombia free trade agreement may win him votes in certain areas, but could affect his success in key Latino states such as Florida… There is a fierce behind-the-scenes battle for influence over presumptive Democratic candidate Barack Obama’s Hispanic and Latin American agenda, and some Democratic strategists say that its […]

Juan Hernandez, Chief of Hispanic outreach for John McCain is loathed by many conservatives and revered by others for his work on behalf of immigrants. The job of Juan Hernandez is to win support for John McCain, particularly Latino votes. So it may seem odd that the campaign doesn’t want its national director of Hispanic […]