Monday, November 11, 2024

In a battle between two giants, Telemundo seems to be winning

Five years ago, Telemundo had less than half the audience of rival Univision and was headquartered in a former shoe warehouse in a neighborhood that flooded each time a hurricane blew through Miami. “Hispanic media today is no longer about habit. It’s about choice,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo […]