Friday, October 20, 2017

Young Bicultural Latinas Gaining Consumer Power

According to new data, there are 28 million Hispanic females living in the U.S. who are gaining consumer power and influence. Latinas are now in the driver’s seat of U.S. growth. “Marketers are looking at a new Latina,” explains Stacie M. de Armas, vice-president of Strategic Initiatives & Consumer Engagement at Nielsen. “While she is […]

US Retailers Feeling the Effects of Immigration Worries by Hispanic Spending

New Hispanic trends indicate Hispanics are cutting back on spending and buying only essential goods in response to harassment by immigration or law enforcement officials. Already-struggling consumer companies have cited this change in consumer behavior by the country’s-fastest-growing ethnic group as a cause for worry. In late July, Target Chief Executive Brian Cornell at a conference […]

Sole Hispanic Leader Remains on Trump’s Diversity Council for Now

In the week following the riots in Charlottesville, while many businessmen have chosen to part ways with Trump’s business councils, one Hispanic leader is choosing to stay put for now. Javier Palomarez, President and CEO of the United States Hispanic Chamber of Commerce, has decided to remain on President Trump’s National Diversity Council to keep […]

Report: How Latinos Are Powering the U.S. Economy

A new report finds that the Latino population in the U.S. has a price tag of about just over two trillion dollars. If the Latino Gross Domestic Product (GDP) were its own country, it would rank as the 7th largest in the world, according to data publicly available at the U.S. Department of Commerce and […]

Report Finds Latino and Black Millennials ‘Financially Fragile’ Compared to White Peers

On Friday, the Young Invincibles, an advocacy ground committed to expanding economic opportunities for millennials, published a report that found disparities in financial health among white, black and Latinx young adults. The report’s author Kelly Hernandez used the term ‘Latinx’ as a gender neutral reference to the Latino population. Research found that 12 percent of […]

Latino Millennial Home Ownership Key to Housing Market Growth

According to “The State of the Nation’s Housing” study by the Joint Center for Housing at Harvard University, minorities are expected to drive three-quarters of the gains in the U.S. households in the decade of 2015-2025, and Hispanics will account for one third of those gains. The future of home ownership in America will be […]

Surge in Latino Homeless Population in Los Angeles

Recent figures released by Los Angeles show Latino homelessness shot up by 63% in the county last year, with an overall increase of 23% despite increasing efforts to get people off the street. Although nearly all demographics, including youth, families and veterans, saw an increase in homelessness, Latinos particularly delivered one of the sharpest rises, […]

Why Marketing to Hispanics is Not Just About Speaking Spanish

Yahoo recently conducted a study with Ipsos on Hispanic millennials, and over half of the respondents said it’s about time that advertisers recognized that Hispanics shop too. Hispanic buying power has been growing exponentially, and it has become increasingly important for marketers to craft a marketing strategy that thoughtfully appeals to their specific interests. According […]

Dems Introduce Bill to Grant Farm Workers Legal Status

This week, Senator Dianne Feinstein (D-Calif.) and the Democrats introduced a bill to give foreign agricultural workers a path to legal citizenship. The bill would grant agricultural workers a “blue card,” offering them temporary residency and a work permit, granted they had worked in the industry for 100 days over the past two years. “The […]

Trump’s U.S. Treasury Pick to be 7th Latina Treasurer

President Trump has nominated Jovita Carranza for U.S. Treasurer, making her possibly the 7th Latina to hold that position since the Nixon administration. Once confirmed, Carranza’s signature would be on American’s paper money and she would oversee the U.S. Mint, Bureau of Engraving and Fort Knox, and serve as a liaison to the Federal Reserve. […]