Friday, April 19, 2019

El Rey Network’s Robert Rodriguez to form Diversity Council

  Filmmaker Robert Rodriguez, known for such commercial hits as Spy Kids, Predators, and Sin City, announced that his English-language cable network aimed at second- and third-generation Latinos, El Rey, will launch a diversity council to create content and recruit talent more representative of America’s changing demographics. The announcement comes on the heels of other networks […]

Roberto Orci Reinvents the American Hero, Busts Stereotypes with ‘Latin James Bond’ in ‘Matador’ on Robert Rodriguez’s El Rey Network

This Piece Originally Appeared in Latin Post authored by Melissa Castellanos Writer, producer and science-fiction guru Roberto Orci is the literary and cinematic mastermind behind some of Hollywood’s biggest blockbusters, from “Mission Impossible 3,” to “The Amazing Spider-Man 2,” and “Star Trek.” He co-created and executive produced the hit TV shows “Fringe,” “Hawaii Five-0” and “Alias” and […]

Univision Announces New Partnership with El Rey Network

Univision Communications, Inc. announced that they would be making a strategic investment in partnering with El Rey Network, the up-and-coming network founded by director Robert Rodriguez. “Our partnership in El Rey Network is a testament to Univision’s culture of innovation, the power of our brand to live in both languages, and our constant quest to […]

Robert Rodriguez Changing the Way Hollywood Makes Movies

It was on the wide margins of his grade school Spanish-English dictionary where film director-writer Robert Rodriguez discovered his passion. Instead of listening to his teacher in class, he would sketch cartoon figures that would come to life with the turn of a page. And it was that same fast pace and animated approach to telling a […]

El Rey Network Announces Antoinette Alfonso Zel As CEO

El Rey Network, the new general entertainment cable network geared toward young Americans that is set to launch on Comcast at the end of 2013, announced today Antoinette Alfonso Zel as its CEO. Zel brings to El Rey 20 year career in television, marketing and media experience with brands like NBC, MTV Networks, and her Latino-focused advertising […]

Reaching Latino Audiences Still Challenging for Hollywood

Despite the fact that Latinos are the largest minority group in the country, the entertainment industry continues to lack relevant content and portrayal. Experts like Chriss Dodd, Chief of the Motion Picture Association of America, believe that Hollywood should not assume that a single cultural approach will find broad appeal, and that studios must make […]