Friday, April 12, 2024

Latino Millennials Foster Growth of the Latino Media Market

            A new analysis released by Advertising Age reveals that Latino millennials lead the pack as market trendsetters, pushing the Latino media market’s growth to exceed that of the overall U.S. media spending growth. The U.S. media market grew by 0.9 percent, while the Latino market grew by an astounding […]

Guest Blogger: Alfredo Estrada “Here We Go Again”

We’ve seen this movie before. Many of us at LATINO Magazine worked at HISPANIC, launched in 1988 during the so-called “Decade of the Hispanic.” It certainly wasn’t, and no one would make the same claim of the naughty ’90s and double-barreled ’00s. But here we go again… Latinos (not Hispanics!) were the decisive factor in […]

El Rey Network Announces Antoinette Alfonso Zel As CEO

El Rey Network, the new general entertainment cable network geared toward young Americans that is set to launch on Comcast at the end of 2013, announced today Antoinette Alfonso Zel as its CEO. Zel brings to El Rey 20 year career in television, marketing and media experience with brands like NBC, MTV Networks, and her Latino-focused advertising […]