Friday, March 29, 2024

The DCCC Increases Spending on Political Ads to Focus on Latino Voters

Democrats are surprised at a South Texas district they had expected to win easily, but it began to appear less of a certainty. After the Cook Political Report changed its rating of the state’s 34th Congressional District from “lean Democrat” to “toss-up,” the Democratic Congressional Campaign Committee (DCCC) began airing TV ads in English and […]

DNC Announces New $500k Bilingual Ad Campaign for Hispanic Heritage Month

On Thursday, the Democratic National Committee (DNC) announced a $500,000 ad campaign for Hispanic Heritage Month in Spanish and English. The campaign will include ads on Spanish-language radio stations and print, as well as bilingual digital ads. “The Hispanic and Latino community is an important thread of the fabric of the American story and we […]

New Poll Reveals Latino Voter’s Perspective on Change in America

UnidosUS, the largest Latino nonprofit advocacy organization, and Mi Familia Vota, a Latino political and civic engagement organization, recently commissioned a new poll primarily focused on democratic pulling. Of the 2,750 eligible Latino voters surveyed, 60% said they believe the country is on the wrong track. Clarissa Martinez, Vice President of the Latino vote initiative […]

After midterms, Democratic party trying to figure out their immigration priorities

Democratic candidates largely avoided engaging President Trump as he fanned public fears over a migrant caravan ahead of the midterm elections, but they also avoided confronting a key question for themselves: What kind of immigration system does the party stand for in the Trump era? Some Democrats are pushing the idea of a new comprehensive […]

Democrats say investment in Latino community paid off

Democrats say a $30 million investment to engage with Latino and other minority voters helped the party achieve a net gain of 34 House seats and improve on 2014 turnout numbers. “Latino voters played a pivotal role in taking back the House,” Rep. Ben Lujan told reporters during a conference call organized by the political […]

Tom Perez pushes back on criticism of Latino voter outreach

Democratic Party Chairman Tom Perez is pushing back on criticism of the party’s outreach to Latinos, saying there has been “important and substantial investment in Latino voters across the country.” “I knew when I took this job we needed to up our game in every community,” Perez, the first Latino to head the Democratic Party, […]