Friday, December 14, 2018

Mobile Media will be Key to Latino Vote in 2012

In the 2012 Presidential election, Latino voters are a crucial voter pool, and some experts believe mobile-phone campaigns will be the key to reaching this group. Part of the reason experts feel that mobile-phone campaigns will be useful in targeting this audience is that out of the 21 million eligible Latino voters, more than 30% […]

The Future of Wireless

By Jason Llorenz Today, there are more wireless subscriptions than people in the U.S. That’s just one of the facts we reveal in the first of a series of Hispanic Technology and Telecommunications Partnership (HTTP) info graphics available in English and Spanish. If you have a “work” mobile phone plus a “personal” device, you’re part […]

The revolution will be televised on your smartphone: Latinos leading the smartphone revolution

My tia received an I-Pad last Christmas which, of course, led to my abuela and 7 year old prima fighting over the toy. My abuela has never turned on a desktop computer and has a fuzzy understanding of what the internet actually is, but when she gets going on Fruit Ninja the expression of bliss […]

Guest Blogger Series: Kristian Ramos “Could A Looming Spectrum Crunch Hurt Hispanic Mobile Media Usage?”

Hispanics are interacting with mobile media more then ever, but a looming “spectrum,” crunch — the exhaustion of radio waves necessary to provide voice, text and internet services to mobile phones and tablets — may derail the gains that this community has recently made. A new report from NDN highlights how society as a whole, […]