Thursday, May 23, 2013

Mobile Media will be Key to Latino Vote in 2012

hispanic-vote-pac-100x100

In the 2012 Presidential election, Latino voters are a crucial voter pool, and some experts believe mobile-phone campaigns will be the key to reaching this group. Part of the reason experts feel that mobile-phone campaigns will be useful in targeting this audience is that out of the 21 million eligible Latino voters, more than 30% [...]

The Future of Wireless

http logo

By Jason Llorenz Today, there are more wireless subscriptions than people in the U.S. That’s just one of the facts we reveal in the first of a series of Hispanic Technology and Telecommunications Partnership (HTTP) info graphics available in English and Spanish. If you have a “work” mobile phone plus a “personal” device, you’re part [...]

The revolution will be televised on your smartphone: Latinos leading the smartphone revolution

My tia received an I-Pad last Christmas which, of course, led to my abuela and 7 year old prima fighting over the toy. My abuela has never turned on a desktop computer and has a fuzzy understanding of what the internet actually is, but when she gets going on Fruit Ninja the expression of bliss [...]

Guest Blogger Series: Kristian Ramos “Could A Looming Spectrum Crunch Hurt Hispanic Mobile Media Usage?”

Kristian Ramos

Hispanics are interacting with mobile media more then ever, but a looming “spectrum,” crunch — the exhaustion of radio waves necessary to provide voice, text and internet services to mobile phones and tablets — may derail the gains that this community has recently made. A new report from NDN highlights how society as a whole, [...]